About Us
AMSU is a natural, handmade apparel brand for the entire family. In addition to a comfortable fit and feel, we also leave you spoilt for choice in terms of unique designs. In the process, we are also doing our bit for the artisan community and the planet, by sustainably incorporating traditional designs and materials.
“Our mission is to pamper you with handmade clothes that
stand-out for their soothing comfort and unique designs,
while bringing happiness to our artisans, and our planet.”
Anirudh & Hemanth, Founders
Meet Anirudh & Hemanth, Founders AMSU
While buying clothes for themselves, Anirudh and Hemanth always felt that mass-produced apparel lacked the comfort, uniqueness, and durability of handmade garments. So in 2022, they decided to take matters into their own hands and AMSU was born. They focused on breathing life back into traditional Indian techniques and designs, which were slowly fading away under the onslaught of fast fashion. Their travels across the length and breadth of the country gave them a unique understanding of weaves, fabrics, and dyes, while building relationships with traditional master artisans. The result - natural, handmade garments that are the perfect blend of style and comfort, for your family.
Our Store
Our flagship experience store in Kondapur - Hyderabad, welcomed the first customers in 2024. Since then, it has generated significant interest and appreciation for our
range of handcrafted clothing for the entire family. Come and try our unique attire to truly understand why ‘Happiness is Handmade’.